My family does a lot (okay, most) of their shopping at Costco. Which is pretty cool; Costco has a lot of quality goods. But over the past year I've noticed something... INSIDIOUS.
*cue dramatic music*
You see, there's this brand called Kirkland Signature that I've become familiar with. My first experience with Kirkland Signature was when my parents bought a massive package of burgers in that particular brand. Now, everything from Costco comes in a massive package, so that was to be expected. The burgers were some of the best I've ever had too. So far so good. But every time we went to Costco, we looked around...
Kirkland Signature Hydrating Conditioner.
Kirkland Signature Whole Fancy Cashews.
Kirkland Signature Tri-Ply Stainless Steel Cookware.
Kirkland Signature Supreme Diapers.
Kirkland Signature Artichoke Hearts.
Kirkland Signature Men's Solid Dress Pants.
The list goes on and on; it's disconcerting, I tells ya!
The thing is, Kirkland Signature is a Costco-only brand. In-house, if you may. Essentially, most of the products in Costco are produced by Costco themselves. Which is when we realized the truth; the Kirkland Signature brand is the real life version of the Dharma Initiative brand.
Think about it. *sage nod*
2 comments:
Kirkland Signature brand products are not made by Costco. They are made by national brand names companies but they package it under a different name. All the stores do this. When you buy a brand name product a portion of the money you pay goes into the marketing expenses relating to that brand name. By buying a store brand product you don't have to pay for that advertising.
In Costco's case they ensure that if they put their private label Kirkland Signature on it the quality has to be as good or better than the leading brand name and show reasonable savings. You can't go wrong with Kirkland Signature.
You're weird, Smi. ;)
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